Designs, Colors and Formats – Select Your Logo Carefully!!

Logo designing is one of the most amazing and creative jobs in the graphic designing field. What is a logo? A logo is basically the visual representation of what a company stands for and what are its products and services. For decades, logos have considered as the most important element of the entire marketing activities, the factor that will give first impact on the customer about the company. Since there are many professionals available in the market who are offering various logo designing services, it is important that the logos are designed in best possible ways. When any business is availing the services of professionals, two factors need to be taken care-off such as the shades of the logos and formats of the files.

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• Colour Options for Logos

The graphic designers present the companies and individuals with numerous options for designing their logos that are compatible with their requirements. Since colour is the most important aspect so it should be selected carefully for various purposes. The most commonly used colours are Pantone and CMYK colours; Pantone colours are ideal for printing in press while CMYK colour is suitable for receipts, letters, statements and etc. Likewise, RGB colour is best for the e-mail networking and website and it is important that the customers get both GIF and JPEG formats in the colour scheme. Greyscale colour should be used when printing in yellow pages or newspapers. In order to make changes on their own, the companies can make respective alterations with the help of Adobe Photoshop or Illustrator or any other well-reputed graphic software especially for changing the colour schemes.

• Formats of Files for Logos

It is strongly recommended that the companies ask their logo designers to provide them the logos in every acceptable file format so that they can use the logos as per their preferences. The most common format is EPS which is used for printers, then comes PDF format which allows the companies to make changes on their own with the help of the applicable software, JPEG and GIF formats are used for email and websites, for MS Word and PowerPoint files, TIF format at 300 Dots Per Inch (DPI) resolution along with RGB colour format is acceptable and in order to ease the creation of additional designed materials, TIF format at 300 DPI is definitely needed.

The companies need to be assured that they have adequate understanding about the differences in the colour options and file formats. They need to ensure that they have all the alternatives available with them so that they can easily make changes on their own rather than contacting the professionals on a repeated manner.